Thijs Pepping

Co-author of Real Fake – Playing with Reality in the Age of AI, Deepfakes and the Metaverse 

A positive book on fake news, deepfakes, and the metaverse.

Humans have always played and battled with information. And this decennium the game will reach a unprecedented level.

Amanda Lee

Nina Schick
Author Deepfakes: The Coming Infocalypse

“A must-read for every individual, business and organisation who wants to understand the rapidly-changing nature of reality and perception in the 21st century.”

Adam Cheise

George F. Colony
CEO, Forrester

“Real Fake educates, terrifies, and stimulates simultaneously.”

Mike Stuart

B. Joseph Pine
co-author The Experience Economy

“No one has intertwined these topics in as interesting, insightful, and indispensable a narrative as the authors of Real Fake.”


I’m Thijs Pepping, a Trend Analyst in the field of new technologies. In my work I continuously wonder and analyse what the impact of New Technologies is on individuals, organisations and our society. How do people give meaning to their lives and how can we build humane organisations and societies?

During my years at the University of Humanistic Studies I worked with autistic children and homeless people, but one week after my graduation in 2014 my life took a turn when I started working in IT. An exciting new world, with new people, habits, and rituals. Due to the high impact of technology on our daily lives and the rapid developments of new technologies, my questions about meaning, purpose and humanization appeared to be relevant in this technological domain as well. Since 2016 I work fulltime researching and analysing the impact of new and upcoming technologies on the individual, organisations and society at the research institute VINT – SogetiLabs.

I translate my research into keynotes, workshops, and various media outings.

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