The Synthetic Generation – Growing up in an uncertain and changing world

iGen, also called Generation Z, grows up slower and more openminded than any generation before. This new generation (1995 +/- 2015) watches streams, mukbang, and ASMR video’s instead of tv, and don’t know a life before Amazon or bol.com. They are more concerned, safe, tolerant and have less sex and alcohol.

‘Experience on Demand’ and ‘the smartphone as a remote for the world’ are oneliners that fit them perfectly, but a lot of assumptions don’t hold true when we look at generational research. Interesting trends are happening here and in a few years this generation dominates the 18-29 years old market. How could organizations prepare themselves for their new employees and customers?


In Code We Trust – The future of trust

“In Code We Trust” is the second report, in a series of four, on the research theme “Digital Happiness”. Trust is one of the six key variables that have been found to support wellbeing according to the World Happiness Report of 2018. Trust and happiness are closely related. For instance, societies that show high corruption rates, lose their trust and are amongst the unhappiest countries in the world. For our wellbeing and happiness, the trust we can put in friends and families, organizations and institutions are key. And since trust has become such an important part of the current tech-debate, we decided to investigate the concept more in depth. “Who can we trust?” and “How do we organize trust?” are the leading questions.


Digital Happiness – The Happiness Advantage

Digital happiness is rapidly becoming the new frontier of competition. New digital opportunities can make our lives easier, more efficient, safer, and more joyful. You may ask yourself where to begin and which needs to prioritize, but one thing is clear: only focussing on efficiency and effectivity is not enough anymore. The impact of digital technology on our happiness needs to be taken serious by tech organizations. At the same time customers and employees are already two steps ahead by actually living in a happiness economy. They are becoming more selective when looking for happiness and a purpose, making the prudent use of technology an additional differentiator. Aiming for digital happiness is needed and will give you an advantage.


AI First – Learning from the machine

More and more companies are now taking action with more than a third of the organizations applying AI at scale. Place AI at the heart of your digital activities to raise your Corporate IQ. AI First: Learning from the machine’ explores the latest developments on the journey to being an AI-first organization and recommends a number of actions for improving Corporate IQ with a better understanding of the relationship between man and machine.


The Frankenstein Factor – The anatomy of fear of AI

The book by Mary Shelley “Frankenstein, or the modern Prometheus” has inspired many Hollywood scenarios. The fear that is addressed in the book can also be triggered when people are confronted with applications of artificial intelligence. ‘The anatomy of fear of AI’ deals not with the question if the fear is justified, the report is an exploration into the underlying triggers for these fears.